During the research in class, we’ve noticed that almost half of Iren’s employees work in physical positions, and that the vast majority of them is above 35 years old.
With these facts in mind, we continued to the field research, and conducted several interviews with Iren employees on the company’s waste plant in Turin.
Based on the interviews, we defined a persona and its main problems and opportunities.
The concept - IrenMan
IrenMan is an app for Iren employees, that enables physical and mental support during daily work, while creating a culture of health & wellbeing