Plan and design of “The pitch cards”. This deck of cards aims to help startups improve their investors pitch, by asking challenging and teasing questions. It can be used alone or during facilitated sessions. The project was led by Paolo Lombardy, as a part of my service design internship in tree.it
First, it was important to interview the relevant stakeholders, and understand what can help people in the process of approaching an investors pitch. Then I’ve started making rapid pen and paper prototypes, so we could get a feeling of the product and get quick feedback
In the next step, by creating a high fidelity prototype, it was easy to test the product in small workshops, and keep iterating based on the feedback.